A 9 min film about innovative dreamer Douglas McMaster and his vision to create UKs first zero-waste/award-winning restaurant, Silo. The title refers to his philosophy that “Waste is just a failure of the imagination.” For every one in a hundred successful ideas, he says they went through 99 failures before he realized that failure is instrumental in success. This short film demonstrates that ideal things aren’t impossible. McMaster encourages, “Go out, use your creativity and commit yourself, and then you can solve any problem.”

A Failure of The Imagination

Click the thumbnail to watch or visit: